Name recongition

Names are a funny thing.  I was working on some stuff for a patient today and I read the patients name.  I had no idea who it was.  Then one of my employees said something to me about "Joe" coming in today and it clicked who it was.  I knew exactly who he was, I just didn't associate his full name with who he was.  This was kinda interesting to me because this shows, in my opinion, a huge flaw in health care.  We depersonalize everything and use formal names in all the documentation and insurance work that we often dissociate the person from their file/claim/diagnosis.  They are in-fact, though, one in the same.  Does anyone else have this problem with name recognition? Or is it just faulty wiring in my brain?